Toobydoo, founded in 2008 in New York, is all about the active kid and the fun of play. It’s about the philosophers Plato and Sartre’s famous quote, “To be, is to do.” Toobydoo also believes in carefree, easy-going kids, as when Frank Sinatra was singing do-be-do-be doo, as a reminder “to be.”

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Toobydoo’s mission is “To be the world’s most inspiring brand for modern kids and their parents.”

We think they are on the right track! Not only are their designs current and modern, but their pieces are designed with children and mamas in mind. Their knits are soft and comfortable for my girls, but the detail and construction in these play clothes exceeds my expectations as a mama. The ruffles, delicate straps, precious ties, and watercolor striped and doted fabrics definitely set Toobydoo apart from the rest.

Toobydoo designs for baby, boys, and girls. For those of you mamas with multiple children, they have some darling sibling sets for all ages. We especially love the Ruffles Dresses, Beach Dresses, and Rompers for girls this season, and they all coordinate so well together.

Toobydoo wants mamas to remember that kids are always asked what they “want to be” when they grow up, and not what they want “to do.” Yet when we grow up, we seem to be much more focused on the doing, rather than the being.

Toobydoo has created a special code for all Mama etc. readers! Use code MAMAETC for 20% off your purchase. 

I’ve teamed up with Toobydoo to give away a $100 Toobydoo gift code! To enter, follow @kwcascio and @toobydoo on Instagram, like my original Toobydoo giveaway post, and tag a friend! Giveaway closes Sunday, July 2, 2017 9am CST. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram.




IMG_6802IMG_6912Outfit Details: Toobydoo Lucy Ruffles Dress // Toobydoo Mila Romper // Native Jefferson Shoes (similar) // Old Navy Perforated Slip-Ons


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